NAP Time!


  • It stands for Name, Address, Phone and it’s the most important information you can have on the Web. If you want customers to find you, it must be consistent everywhere. Search engines look for clusters of reference information that are consistent. For example: (724) 555-1212 is not the same as 724.555.1212 and Road is not the same as Rd.

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Social Media


  • When marketing on social media platforms, always keep in mind the 80/20 rule. You should spend 80% of your time sharing, answering questions and interacting with others and only 20% of your time promoting your small business. Stick to this rule and you'll be seen as a true participant, not a pushy sales-person.